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An introduction to "the Moorgate philosophy" I'd like to thank you for getting this far into our website. You are either genuinely interested in good quality hi-fi equipment ( and if you are I salute you ) or something contained in this website has struck a chord with you. Either way I wanted to take this opportunity to explain a little more about what makes us tick. Indulge me. Frankly at Moorgate Acoustics we are obsessed by music and hi-fi as a means to fully appreciate it. I got my love of music from my father and from growing up in a household where music was playing most of the time. Music provided the soundtrack to my youth and still has the ability to take my back there like a juke box time machine. I bet it is the same for you.
All my staff love home cinema and enjoy multi-room audio (both are really about sound) but it is music that provides us with our fix and gives us the motivation to get out of bed in the morning. We may teach our staff the product knowledge they need but we can never teach people to love music; they either do or they don't. First absolute and inflexible rule when you get an interview to work here is that you are mad about music. I'm pretty sure that if you a reading this then we are on common ground. People like you
are I are a rare bunch and we should stick together. Probably only 5% of
people care enough about music to go to the trouble of finding a decent
shop and that is a frightening statistic, especially when you consider
what a wealthy and well educated country we live in. I sometimes find it
disheartening to think that 95% of people have little or no interest in
what we do. Why is this? |
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One of the problems seems to be the UK's obsession with labels and brand recognition. Hi-Fi brands aren't really sexy enough for many people to be able to impress their friends with. Good hi-fi is mostly produced by small companies who don't have the budget for massive advertising campaigns and couldn't even dream of TV advertising. So the brands are often well-kept secrets. You could hardly name-drop Naim Audio or Cyrus into a conversation and expect to get the same response as Mercedes, Cartier or Armani. Amazingly people who don't own good hi-fi (and perhaps have never heard good sound) think hi-fi equipment is expensive. People who have tend to see it differently. Because of where we are located (with parking right outside) we often find people call in to kill a little time. People who pull up in cars costing in excess of £50K tell us that our equipment is expensive. The irony of this is not lost on us. Perhaps music doesn't matter to some people - it just isn't "flash" enough. We recently visited some customers who had spent £20K on their kitchen worktop (Italian marble apparently) and had a mini system from Asda sitting in their magnificent lounge. They laughed when I said that the worktop wouldn't make their food taste any better but one of our hi-fi systems would transform their appreciation of music and cost them a great deal less. I was deadly serious and was able to prove it to them extremely quickly. They have now joined the ranks of believers and own a lovely system. I was also delighted to learn that they have bought more CD's in the last year than in the previous twenty. |
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In an age of downloaded music and PC sound it is easy to forget that sometimes we do things that distract us from what matters. And what matters to you and I is music and our enjoyment of it. New technology often brings lots of things to the table but often quality is left at the door. If you are not yet convinced that you need a decent system at home I'd love for you to give us the chance to prove it to you. We can do that here in Sheffield, or at your house; provided that you are within striking distance. Take us on that challenge and let music take a different place in your life. You'll never look back. Paul Hobson May 2007
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